Equios Brand Creator

From intuition to structure: how Equios works

An 11-step wizard that transforms your brand from idea to system. Ready for humans and generative AI.

Step 1

Logo

You upload your logo or create a base mark to start the visual identity.

Step 2

You define name, industry and value proposition to guide the brand.

Step 3

You define the visual direction of your brand: modern or classic, minimal or rich, sober or expressive.

Step 4

The AI proposes a palette aligned with your style and industry. You can adjust any color before moving on.

Step 5

You choose typefaces aligned with the brand style and tone.

Step 6

You define the tone and personality the brand uses to communicate.

Step 7

The AI generates tagline options from your value proposition.

Step 8

Icons, patterns and graphic elements are generated to accompany your identity and enrich brand applications.

Step 9

Usage rules are consolidated to apply the identity consistently.

Step 10

You review the brandbook before exporting it.

Step 11

You download the complete brandbook, ready to share with your team, vendors or clients.

Ready to create your brand?